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A brand is a collection of symbols, experiences and associations connected with a product, a service, a person or any other artefact or entity.

Brands have become increasingly important components of culture and the economy, now being described as "cultural accessories and personal philosophies". ^[1]

Some people distinguish the psychological aspect of a brand from the experiential aspect. The experiential aspect consists of the sum of all points of contact with the brand and is known as the brand experience. The psychological aspect, sometimes referred to as the brand image, is a symbolic construct created within the minds of people and consists of all the information and expectations associated with a product or service.

Brand Subcategories Brand Articles Digital marketing- The answer to dynamic consumer needs. by Chris Williams Dec 18, 2008 This article is not about a love affair between technology, people and processes alone. It is about the changing needs of people in the age where Innovation, backed with technology, is the driving force. The force, whose future will increasingly affe... International Travel Consulting Business by Mike Putman Nov 26, 2008 With a boom in travel and tourism, the industry has seen a lot of new companies trying to establish themselves and the existing ones raising their bars to survive the competition. There has been an upsurge of new ideas and ways to make your business ... Teeth Whitening: Rembrandt Teeth Whitening System - What is it? How does it Work? by Nicholas Tan Oct 07, 2008 The Rembrandt teeth whitening system is one of the best systems available today. There is a reason why many people today look for the Rembrandt teeth whitening system and that reason is the system is effective. Many people swear by the effectiveness ... Commercial Mortgage Types by Brandt Stohr Mar 17, 2008 brandt@socialmarketingexplosion.com. Best regards Brandt Stohr http://www.advisorycapitalinc.com Commercial Mortgage Types A commercial mortgage is any loan that is secured by either a rental (income-producing) property (includi... Quick Compare of Different Credit Card Brands by Smith James Feb 04, 2008 When it comes to financial matters, we are very cautious before making any kind of choices. And similarly we appreciate those who are cautious about our money and how can we get maximum benefits. Therefore one choice that really makes each of us pond... A Brand New Car With New Car Loans by apurva shree Jan 02, 2008 New car loans can help you get the most desirable car in the world. To buy a new car all that you need is an amount equal to 10 to 15 percent of the value of the car that you want to buy. The rest of the amount can be sought from financiers. Availi... 5 Quick Tips for Marketing Masterpieces by Karen Saunders Dec 01, 2007 Own a small business? Then you know what it’s like to be in a crunch. You’ve got phone calls to answer, reports to analyze, bills to pay… it seems like the last thing you have time for is spending weeks masterminding a gigantic marketing campaign. ... The Best Mortgage Deal Is Not Necessarily The Best Known Brand by Nick Riviera Nov 06, 2007 When you look around for a mortgage deal you’re probably looking for the best deal you can find. The problem is finding the best mortgage deal to suit you. News on mortgages has recently suggested that there has been a reduction in the number... Travel Deals: Always a Helping Hand in Journeys by Jacob Marshal Oct 05, 2007 Vacations, holidays at your most favorite destination, not alone, but in the company of your most beloved ones. Interested? Hey, I can see the twinkling in your eyes. Right from childhood, vacations are always a fascination for every one of us.... InvestorIdeas.com Online Ads Identify and Brand Companies by Industry Sector by Dawn VanZant Jun 27, 2007 “Stock Symbol” Investor Relations Ads for Public Companies by Sector and “Green Ads” for Environmental Companies Create Immediate Visual Branding POINT ROBERTS, Wash., Delta B.C., June 27, 2007 - InvestorIdeas.com® ( www.InvestorIdeas.com)...